90% of marketers prioritize technology over everything else, still about half

  • More than 30% of marketers have already adopted simplification technology, and Clevertouch’s simplification software Momentum can get marketers up and cross-platform in 30 minutes.
  • Technology transfers are on the rise, and new updates from Momentum offer BAU services during any change process.

Hampshire, United Kingdom; 14th June 2022: Clevertouch Marketing, Europe’s leading marketing technology consultancy and service provider, today launched a new Momentum feature to provide marketers with an uninterrupted user experience across multiple marketing technology platforms. The new capability was created in light of the results of its latest State of the Martek Report 2022.

In partnership with the University of Southampton Business School (SBS), one of the world’s top 100 universities (QS World University Rankings 2022), CleverTouch surveyed senior marketers across North America, Europe and the United Kingdom to create an image of the current situation. Marketing technology landscape.



The key findings in the 2022 report show a distinction between marketers adopting marketing technology solutions and the technical skills needed to make effective use of those Martek platforms. 90% of marketers prefer technology, despite the increasing adoption of marketing technology, 47% are still not confident when it comes to engaging in digital applications.

As a result, about 70% of businesses outsource their campaigns to external consultants. It emphasizes that 70% of marketers identify the technical knowledge and skills needed to run campaigns, which is one of the biggest challenges in delivering multi-channel campaigns. However, with 26% of marketers now using simplification technology, this problem is beginning to find its solution.

To support this change, Clevertouch has introduced a new feature for Marketing Momentum, which facilitates seamless transition from one marketing platform to another. This update has helped a Global500 company move from one MA platform to another, without changing their Momentum usage experience. As a result, Momentum has now reached more than 1000 users and fully supports Marketo, Perdot and Salesforce marketing cloud, making it easy to use across multiple platforms and making brand integration a reality.

Adam Sharp, CEO of Clevertouch, commented: “Simplification of marketing technology is the key to eliminating manual processes that hinder marketing success. “

Technology transfers are on the rise, and BAU offers services during the momentum conversion process. Marketers can now come up on any one of the three platforms in thirty minutes as opposed to thirty days. The technology can be shared across multiple MARTEC platforms and groups, reducing costs and streamlining MARTEC applications through its all-in-one user interface.

Luke Crickmore, technical director of CleverTouch, commented: ‚ÄúSimplicity is always our main goal for Momentum. Our new feature update ensures greater integration, deeper connectivity with Martech platforms, and the same user experience that marketers have come to love. Momentum can help marketers make the most of their marketing technology. “

Clevertouch’s 2020/1 report highlights that only 30% of marketers have integrated technology with their marketing strategies, this year’s survey reveals further progress.

You can download the 2022 report here on the Clevertouch website: https://clever-touch.com/state-of-martech-2022-report?utm_source=SOM22_CommsCo_PR&utm_medium=PR&utm_campaign=State_of_Martech_2022.


About Clevertouch Marketing:
Clevertouch Marketing is Europe’s leading Martech software and service provider, B2B Marketing Consulting Partner of the Year, a recognized 3-star best company for its exceptional level of employee employment, and one of the Sunday Times’ top 100 companies to work on in the last three. Ongoing year.

Created by marketers with Martek in mind, Clevertouch aims to help clients understand their Martech investments and prove ROI. Clevertouch pioneered the concept of ‘The Martech Spine’, primarily based on marketing automation and the marketing cloud platform.

The only Marketo Platinum partner in Europe, Salesforce Silver Partner and Seismic’s first strategic partner in EMEA, Clevertouch has supported more than 500 Blue Chip and aspiring clients, including Aveva, Atos, Fujitsu and Shell on their Martech ride.

For more information, please see https://clever-touch.com/.

For more information, please contact: Roseanna Lane, CommsCo [email protected]

Leave a Reply

Your email address will not be published.