This is 2022. You no longer have to be controlled by physical limitations. Today, you can enter Metavers, live in a virtual body, live in a virtual home, and interact with other incarnations in the world of make-believe. If you are a developer, you can also create new “worlds” that attract visitors and investors ready to spend real money.
According to KUVE-Austin, after spending নিজের 1.2 million of his own money on technology infrastructure, serial entrepreneur Adam Hollander has launched White Sands, a tropical island gateway to Metavers. There are 3,000 NFT lands in the New World where users can build their own empire through Minecraft.
White Sands sold 3,000 NFT plots in just 24 hours, raising $ 4.4 million without a single investor. The new game will now offer 250 pre-built luxury villas available only to current White Sands plot owners in the next few weeks. Or investors can create their own from one of the six templates available in the game.
Agencies are also creating virtual space
In related news, Ad age Looked at 11 companies that have invested in creating space like virtual office
According to a statement from Accenture, the space has been used to onboard new employees to feel more “personalized” adaptation. This year, 150,000 new recruits are working from Metaverse on their first day.
Why play agency games
I respect that Accenture and others are looking for solutions to real business problems between the so-called metavers. I admit that understanding the application of virtual real estate is a bit difficult for me (anyone who doesn’t play games).
Tom Goodwin Wondering if Twitter is loud “Are we this cruel, this desperate, or this innocent?”
I voted for all of the above. Goodwin further suggests that agencies want to be part of the campaign and can expect some clients to pay $ 250k for a single project as well as get some small PR about how quickly they “get the future”.
This obsessive-compulsive need to look wise across marketing, media, and advertising is an obsession. It’s not necessarily the best look. Curiosity is good. But it is better if tested by common sense.
Let’s test a hallway
Let’s hear from some SXSW 2022 participants on NFT, Blockchain and Metaverse.
There is no shame in not knowing my takeaway from the SXSW segment. In fact, Keja MacDonald, a veteran journalist in the gaming space, writes GuardianSays:
Ask 50 people right now what Metaverse means, and you’ll get 50 different answers. If there’s a metaverse where real and virtual worlds collide, then Instagram is a metaverse: you create an avatar, curate your image, and use it to communicate with other people. However, what everyone seems to agree on is that it is worth the money.
Practical voice will prevail?
McDonald’s is big on common sense, and someone looking for the answer, I appreciate it in his report. He is a philosopher and I appreciate it even more.
The current NFT Gold Rush proves that humans will pay thousands of dollars for links to computer-generated monkey JPGs, and indeed it is undermining my faith in humanity. Are we living in a void that makes us feel the need to spend serious money on tokens that prove the ownership of a systematically created image, just to feel part of something?
Lack of gaping, really?
Which hole is it filled with a non-fungible token?