Berlin (March 16, 2022) – MMA Germany is pleased to announce the appointment of Stephanie Beer as its new Country Director, Chris Babayode, MD reports to MMA EMEA. Beer Success Katza is not unfamiliar with the industry of Griser (who has run MMA Germany since 2020 with Chair Mark Watchter) and was recently in charge of liaison and member services at OWM (Organization Werbungtreibende im Markenverband) – German Advertisers Association.
“At MMA Germany I will expand my role at OWM: ‘with our focus on the future architecture of marketing.” Comment beer. “As part of my new remittance, I look forward to transforming the marketing transformation, and as a business entity, to building an inspiring and prosperous industry for marketers and publishers based on collaboration between marketing and technology solution providers. , Companies, and technology providers.
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Babayode says: “Cooperation is crucial for a business organization and that’s what we at MMA EMEA and MMA Germany do when we align players across the entire marketing ecosystem. With Beer and our board members we plan to bring market insights, research, tools and solutions for impact and growth. I do. “
With members such as Unilever, McDonald’s, Bayer, Meta, TikTok, Sony Music, Adjust, Google, Ogury, Upday and Universal McCann, MMA Germany has established itself as Germany’s leading marketing company since 2016, bringing together all digital stakeholders in the value chain. . Since the establishment of MMA in Germany, the use of mobile media has steadily increased and “Mobile First” has successfully established itself among most advertisers.
Today, it is increasingly advocating for concrete support and assistance for marketers with the challenges they face, including data, measurement, marketing capabilities, brand security and sustainability, multi-touch attribution and customer experience. Also, look to the future to help marketers take advantage of Web 3.0, NFT and Metavers.
MMA Germany Chair Mark Watchter added: “We are delighted to have Stephanie Beer join us, a proven expert in the German market with excellent acquaintances.” “In particular, her deep understanding of the needs and challenges of advertisers will be a great resource for us.”
With more than 800 member companies and activities in more than 50 countries, the Mobile Marketing Association (MMA) is the world’s leading non-profit organization for mobile marketing. Its members represent the entire value chain, including advertisers, agencies, technology providers and media companies. MMA’s stated mission is to promote digital transformation through mobile, enable innovation and thus drive economic growth. The smartphone enables brands to be closer to their customers than ever before. MMA Germany is represented by local representatives Mark Watchter (chairman) and Stephanie Beer (country director). More information about MMA Germany can be found on the website, blog or at Twitter.
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Peggy Ann Salz
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