The Shard scene enhances the experience by adding ScentAir

  • ScentAir’s handy perfume solution has improved the view of the shard themed experience, increased viewership and increased living time by 30%.

London, United Kingdom; 24 February 2022: The View from The Shard is working with perfume marketing expert ScentAir to complete its all-encompassing themed experience for visitors to the top of London’s tallest building.

ScentAir, which has a track record of enhancing customer experience for over 25 years and works with clients including Marriott, The White Company and IKEA, has hand-picked original seasonal perfumes that complement and enhance the unique experience from Shard to The View. .



The first theme started with the ‘Avant Garden’ in the summer of 2021, based on a summer garden that is fragrant with flowers. For the winter months, ScentAir has provided a Nordic-inspired cranberry, apple and marmalade scent for The View from The Shard’s Aurora Experience. This experience led to a surge in viewers from The View from the Shard, with a 30% increase in stay together.

Ian Rogers, Head of Operations at The View from the Shard, said: “As a premium visitor experience, we have chosen to work with leading perfume marketing experts in the UK. ScentAir has proven to be highly adaptable and innovative in providing a fragrance solution to meet our unique needs. “

Luke Reilly, Head of Sales at The View from the Shard, adds: “We have a breathtaking view as the tallest building in the UK, but what better way to enhance this magical experience than to add a certain seasonal scent for our visitors to enjoy. This has had a dramatic effect on our audience experience and has resulted in more time being spent at the venue. It’s great to match our themes with incredible fragrances. “

Joanna Riordan, Head of Customer Experience at St.Air (UK) added: “This is a prestigious place to showcase the benefits of perfume marketing, and we’re delighted to partner with a team that is so creative. We are proud to demonstrate how our fragrance solutions and fragrance skills are able to enhance this unique landmark. ”

Those who want to see The View from Shard’s Aurora Experience before 28 February can get last minute tickets here:

To learn more about the power of perfume marketing, visit the ScentAir website here:


About The View from the Shard
The View from The Shard is the tallest building in the UK, a premium tourist attraction at the top of The Shard. Sky-high in a high-speed elevator, this ride takes you to the city’s most scenic spot, 72 floors above the capital. Located 800 feet above London’s iconic skyline, The View from the Shard is a must-see for all visitors to London, enabling guests to feel the whole city like never before. Whether sipping champagne over the clouds or discovering the rich history of the capital from new perspectives, this breathtaking 360 ° panoramic experience cannot be missed.

About Scentair
Berkshire-based ScentAir is ScentAir Technologies, LLC. Part of this, privately held and founded in 1994, provides best-in-class surround perfume marketing solutions for many recognized brands around the world. As a global leader in scented marketing, the company creates memorable impressions for both small businesses and global enterprises, enhancing their customer experience through the power of smell. With corporate offices in Charlotte, NC, USA and France, Netherlands, China, Hong Kong, Japan, Australia, the company’s 425+ global team members serve customers in 119 countries through its dedicated global supply chain and manufacturing activities in North America, Europe, and Asia. ScentAir is committed to creating customized perfume techniques that enhance clients’ brand feel, customer loyalty and sales.

To learn more, visit

Contact Leah Jones at [email protected], +44 7876 117760 for media search.

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