- Check upstream’s booth number. Learn how marketing automation can turn website visitors into customers and drive sales through integrated on-site campaigns and triggered messaging at 12 VTEX DAY 2022
- How a world-renowned jewelry brand secured an 18x ROI on their respective marketing costs and saved 10.5% of ‘Abandoned Cart’ revenue
Sao Paulo, Athens, April 11, 2022 – Mobile marketing expert Upstream will showcase its award-winning marketing automation solutions that will help hundreds of companies engage their online audience, grow their e-shop customers and drive their revenue, at the VTEX DAY, Sao Paulo Expo in Brazil. April 12-13. With over 22,000 visitors and 190 industry insiders, VTEX DAY is Latin America’s largest event for digital transformation. Event visitors can meet upstream at booth number. 12 and discover how the company’s marketing automation solutions that combine site promotions and triggered messaging mobiles can turn anonymous website visitors into subscribers and increase sales.
VTEX Day 2022
Upstream’s unique solution combines marketing technology with mobile technology to create an opt-in customer base for an e-commerce business by collecting the phone numbers of 35% of e-shop visitors over a 6-month period, as well as an address. The biggest problem with e-commerce is the abandonment of carts, when a customer leaves shopping at the last step.
Patrick Marquart, head of Enterprise Sales Brazil at Upstream, said: “Our recent data shows that using SMS recovery for cart recovery can increase sales by 70% over e-mail. Overall, the campaigns we run prove that retargeting a customer who has already interacted with your brand via their mobile multiplies your online sales skills. We are excited to be here to meet retailers, their CMOs and sales experts in all industries and share our know-how, strategies and solutions that enable Brazilian marketers to increase their marketing opt-in base, increase sales and solve Can help. Abandoned cars are a perennial problem. “
Upstream technology has already been established by one of the world’s largest jewelry brands and has achieved outstanding results. Using Upstream’s on-site campaign tool, the jewelry retailer has been able to capture visitors’ phone numbers at various stages of the customer journey. Thus, they were able to trigger automated messages, including SMS, which were delivered directly to users’ mobile devices so that they could complete their purchases. The campaign achieved a significant 18x return on investment (ROI) and a 10.5% revenue recovery that would otherwise have been lost. The win-back strategy included two abandoned cart reminders with personalized retargeting messages.
With offices in both Sওo Paulo and Rio, Upstream has had a steady presence in Brazil since 2008 serving the country’s leading mobile operators and more recently brands and other organizations (education, banks, the federal sector) as well as mobile marketing purposes.
For nearly ten years, VTEX DAY has brought together retailers, marketers and brands to share their experiences from their digital journey and to discuss the issues they face. Participants learn about the latest solutions to tackle challenges that affect the industry in order to accelerate their digital transformation. This year’s keynote address will be delivered by Sir Lewis Hamilton.
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About upstream
Upstream is a leading technology company in the field of mobile marketing in the world’s most important emerging market. Its mobile marketing automation platform, Grow, combines innovation in the field of multi-channel digital communication with its kind of unique, marketing automation and data, protection from online advertising fraud and creating a personalized experience for end consumers. With over 4,000 successful mobile marketing campaigns, Upstream Team helps its customers, leading brands around the world, communicate more effectively with their customers, increase digital sales and increase their revenue. Upstream Solutions targets 1.2 billion customers in more than 45 countries in Latin America, Africa, the Middle East and Southeast Asia.
Please contact for details:
Chevan Ceresinhe
Sonus PR for upstream
E: [email protected]
P: +44 20 3751 0330
Sophia Marino
Upstream Corporate Communications
E: [email protected]
[email protected]
P: +30210 6618532 +30210 6618507